Branding is the proceses of creating a distict Identity for business or person in the minds of the target Audience

Branding Involves developing and implemeting a number of identifiable features and implementing a number of identifiable features to help customers themselves connect with the business

A typical Brand creation can be

• A business or companies name or Logo
• Visual identity design
• Mission
• Values
• Tone of Voice
• Brand story
• Brand Style Guide
• Brand Assets

Company Name and Logo

Creating a logo that is unique is very important, especially in the competitive business world; a logo must mean something to your clients, be unique to your business, and stand out among the rest of the business, a unique company logo and name Helps the customers to associate with the business and increase brand visibility, a logo needs to be memorable, distinguishable and relevant. Not sure about your logo.

Mission

A mission describes clearly and concisely why the organization exists,the mission of a business or company should be:

• Concise
• Focus on the big pictures
• Communicate Values
• Define Goals
• Describe how your company operates
• Kept simple

How to develop a Mission Statement

the developers of the statement should have the following in mind even as the mission statement is developed

• Clearly describe the Organizations purpose
• Understand the organizational Clientel
• Understand the core activities of the company

Values

Brand Values are important because they help a business establish its identity, Reputation and relationships with customers and employees, Values define the productivity the business wants, values keeps the customers loyal to the brand

Brand values are important because they estabilsh a company’s point of view and guide everything from product development to marketing compaigns, brand values are core belives that a company uses to inform their decision making and company culture

Tone of Voice

A brand voice is what it says and a brand tone is how it says it, Tone of voice is a combination of characteristcs that protect its personality through its communications while its tone is how it conveys emotion

How to determine brand voice and tone

• Consider your Audience
• Consider your personality (What personality traits you want to give your brand )
• Consider your communication and how it changes accros diffrent channels and content types
• Consider your consistancy; make sure your brand is consistent accross all cominucations
• Consider your clarity ; Make sure your brand is clear about what it is and what is not

Your brand voice is about protecting your brands personality through the communication you distribute, brand personality is more than a collection of fonts, colors, logos and messages, its how you bring those elements together in a way thats unique to your business.

Brand tone of voice reffers to the way your brand communicates with your Audience, shaping the overal personality and impression, your brand conveys through messaging. its not what you say but how you say it , a well defined tone of voice is crucial because it helps you achive the following goals

• Build recognition
• Strengthen trust
• Differenciate your brand
• Shape perception
• Guide communicatikon

Brand Story

This is a narative that communicates a companies values , mission, personality and value proposition, its a powerful tool for establishing an Emmotional connection with customers

Why a brand story?

A brand story allows customers to market a product because they are connected to it emotionally, it helps the clients to not only buy a product but appreciate the sentimental value of the product other branding elements that are vital to the business include: Brand styles guide and Brand Assets.

Brand Style guide is a collection of guidelines that defines a brands visual and design Idenity , Including its Logo, Colors, Typography and Imgery, its a reffernce for designers, writers and content creators to ensure that the brand is represented consistently accross all platforms, creat a brand story?

Brand Assets are any element that represents a brand to the public and can be tangible or Intangible. Tangible assets refer to physical features of a brand, e.g., Logos, Websites, Packaging, and Images. Intangible assets refer to nonphysical features of a brand, such as values, brand stories, brand personality, and tone of voice.